Hearts, crosses, stars. Letters. Traditional jewelry themes, trivial at first glance, but in reality carrying strong symbolism. How to process, in the author's words, 'jewellery clichés' in an unusual, new way?

With his Alphabet, Daniel Pošta pays tribute to minimalism when he creates design-clean, even technical objects, with a deep personal meaning. Šperkom sensitively dedicates the third dimension and thus smoothly opens up space for the emotional dimension. It brings a piece of jewelry reminiscent of those who are dearest to us.

Daniel Pošta is primarily known as a designer who built the avant-garde jewelry brand Zorya alongside goldsmith Zdenek Vack. Crowned with Grand Czech Design awards, Designblok awards and celebrating success on the international scene, the design duo has achieved almost legendary status. After the Zorya brand ceased operations in 2019, Daniel took a break. Alfabeta represents his eagerly awaited solo comeback, which comes in conjunction with MOOYYY.